Hello, I’m Semi — a floral designer originally from Hong Kong, now based in London.

I founded Daisyzoom in 2015 as a personal floral brand rooted in a deep appreciation for the quiet, imperfect beauty of nature.

Over the past decade, I’ve wandered through European countrysides seeking inspiration — in forest paths, shifting light, and the earthy scent after rain. My work is guided by a love for seasonal changes and the endless variety of cut flowers from around the world. I believe in embracing the individuality of each stem, letting branches grow freely, and allowing floral arrangements to breathe with life.

At Daisyzoom, nature leads the way — beyond floral conventions, towards something honest, organic, and quietly moving.